It’s mad for us to think that an idea we had on a train in Sri Lanka and scribbled onto a napkin in a bar in Vietnam ended up helping hundreds of people around the world with their back pain. Watch the interview with Gary, the founder or read our story below.
How the Yoback Came To Life
Gary and AhYoung were on a super crowded train ride in Sri Lanka. Gary, who's had suffered from back pain for almost 20 years, had to stand the whole six hours. AhYoung got to sit, but Gary was in a lot of pain. He wished he had one of his numerous tools from home to help stretch his sore back, but all of them were too big to travel with.
When they got home, Gary had a great idea! They could make a small, light collapsible wheel that could be taken anywhere. That's how they came up with Yoback, a little tool to help people with bad backs like Gary.
Creating Yoback wasn't easy, though. Their first model was too heavy and broke easily. They hired 2 different manufacturers to make it, but that didn't work out either. They kept trying, though, and after three years and 12 different versions, they finally got it right.
They started a fundraising campaign on a website called Kickstarter and got support from 334 people in 21 different countries, raising over £22,000 ($30,000) from their initial goal of £3,000 ($5,000).
Yoback was shipped to it’s backers in June 2022, and since then it has helped over 500 people around the world. Gary and AhYoung aren't a big company, but they've worked hard to make and sell Yoback. Even Gary's chiropractor thinks it's great and sells it in his clinic!
What Does Eastnole Mean?
Eastnole is a fusion of two concepts: the direction of the sunrise and the beauty of the sunset, encapsulated in the Korean term "nole" (노을).
As a sufferer of chronic pain myself I know what it's like to wake up and go to bed feeling in pain. Sometimes you feel like all hope is gone and accept that to be your life.
But with Yoback, tomorrow is another beautiful day to restart your life pain-free.
Gary is a PE teacher who has suffered from back pain for over 20 years, the Yoback was his idea as a way to cure his own back pain when out of the house. His Yoback should have it's own passport after travelling to 6 different countries with him.
Design Project Manager
Ah Young Kim
AhYoung's the brains and beauty behind the operation. She has experience in sales through various Kickstarter projects such as Peak Design, Nomatic and more. She's also an awesome yogi and 200 hr RYT yoga teacher.
Absolutely brilliant! Far better than a foam roller and I'm already reaping the rewards. Nothing better than the YoBack for releasing tension from my back and neck after sitting at a desk all day. Top notch customer service as well, one of the feet was damaged in transit and I had the replacement within 48 hours!
I bought the Yoback because it had multiple uses and looked lightweight strong and portable. Needless to say it has lived up to my expectations 110%. Excellent product. Thank you
It’s early days but so far seems really good. Only used it for the basic stretches but the build quality appears really good.
Love this product so much. Its compact so doesn't take up tons of room, yet really versatile so you can get a really good overall full body stretch. You can start of small by breaking it sown, and then move onto the full ring when you have git more confident and flexible...its a fabulous piece of kit!
It provides instant relief on my back and shoulders stiffness. I like it’s easy to use and how it’s changed shapes. I am taking it with on holiday as it requires very little space in my luggage. I only had a few days to play with it and so far I’m satisfied with it. It looks sturdy and well made and hopefully should last for a long time. I do weigh 115kg and this didn’t feel like it would break with my weight on it!!!
Absolutely a life changer for my lower back pain, really eased my pain, also great for calf stretches and shoulders.
Excellent customer service, swift delivery, well manufactured and very adaptable. Looking forward to integrating it into my daily routine to counteract sedentary working!
This product is a great idea - I’ve used it every day. Simple to use, wonderful results in stretching problem areas for me (feet, calves) and wonderful for building confidence in back bends. Love it!
Only had the yo back about a week but can feel it is helping already, also love the versatility for use on different areas of the body and how portable it is. It’s also very sturdy.
Really sensational and versatile. A nice design and comfortable to use. I like assembling the yoga circle and also stretching my lower back and neck!
I've battled with chronic neck pain for years so Yoback has been a lifesaver. After just a few rolls, I felt a noticeable difference.
Really enjoy using it as part of an everyday routine. Has made a difference to my flexibility particularly in my lower back. I’ve been mainly using it for my lower back which tends to be my major issue throughout the course of the season due to impact from diving etc.
I am always sceptical about products claiming to fix back pain, but Yoback delivered on its promise. Thank you
It looks a bit daunting when fully assembled but after a few days away with backache I was very glad to get home and find it had arrived and I could try it - felt great.
I've always struggled with stiffness and tightness in my back, but Yoback has helped loosen up those muscles. It's been 2 months and I feel great