Our True Story Begins Here.
"I Thought Pain Was Just Part of Life."
For nearly two decades, I lived with back pain and, eventually, knee and ankle pain, resulting in knee surgery at the ripe old age of 28.
Fast-forward a few years, and I was in my 30s, but my body felt twice my age. Sitting for too long hurt, and lifting weights led to injuries. Running and playing football, which were my two joys, were out of the question.
I had spent a fortune on massages, chiropractic sessions, and I'd tried every stretching tool, every gadget, every so-called 'solution'—but they were either useless or too bulky to use daily. I'd given up.
Then, while travelling through Sri Lanka
I found myself stuck standing on an overcrowded train for six hours. My back was screaming. My calves and hamstrings were locked up.
And for the first time, I wasn't just frustrated—I was angry.
Why isn't there a simple, effective tool that can fix all my injuries?
That moment changed everything.
The Pain of Creating a Solution
When we got home, my partner AhYoung and I started sketching ideas.
What if we could create something that was:
✅ Versatile– one product that worked for the whole body.
✅ Simple – no batteries, no charging, just effective relief in minutes.
✅ Actually worked – not just another gimmick that would soon gather dust.
It sounded simple
But it wasn't.
We went through 12 prototypes, 5 engineers, and 3 years of testing—only to get scammed out of £3,000 by a dodgy manufacturer.
We had no idea if this would ever work.
Our budget was running out, and we couldn't afford to wait any longer.
After countless setbacks, we finally perfected Yoback. We knew it could help people, so we took a leap of faith and launched it on Kickstarter in 2021.
Now came the real test: Would anyone else believe in it?
The Moment We Knew We Had Something Special
In November 2021, we launched on Kickstarter with a modest goal of £3,000.
We had no idea what would happen.
💥 In less than 24 hours, we smashed our goal.
💥 In total, 334 backers from 21 countries supported us—raising over £22,000.
It was real. People needed this.
From Back Pain to Runners' Secret Weapon
At first, we thought Yoback was mainly for back pain sufferers like me.
But then something unexpected happened.
As I started running again, I realised something: this wasn't just a back pain tool—it was a game-changer for runners.
So many runners live with:
🦿Tight calves
🚪Stiff backs
👣Plantar fasciitis
🍗Knee pain
And other constant niggling injuries that just won't go away.
If you're reading this you're probably one of those people.
One of our early customers put it best: "I didn't know I needed this until I used it."
From Strength to Strength- Running Regularly Again
Creating Yoback wasn't easy, but every time I thought about giving up, I remembered why I started.
I built Yoback because I needed it. And as it turns out, so did thousands of others.
And the best part? I'm running again. Not just casually—I've joined my local running club, I'm joining races, and I'm planning on running my first marathon in 2025, doing what I thought was lost forever.
So what's stopping you?
This Isn't Just My Story. It Could Be Yours.
Our Team
Founder
Gary Watts
Gary is a PE teacher who has suffered from back pain for over 20 years, the Yoback was his idea as a way to cure his own back pain when out of the house. His Yoback should have it's own passport after travelling to 6 different countries with him.
Design Project Manager
Ah Young Kim
AhYoung's the brains and beauty behind the operation. She has experience in sales through various Kickstarter projects such as Peak Design, Nomatic and more. She's also an awesome yogi and 200 hr RYT yoga teacher.
Yoback
Your strongest, pain-free miles are ahead of you.
Whether you’re chasing a PB or just trying to run without wincing, Yoback™ is your go-to recovery tool. Designed specifically for runners (and the muscles that betray them), it delivers deep, targeted relief where you need it most.
With its innovative three-piece design, Yoback hits your calves, feet, spine and hips with just the right amount of pressure to:
👉 Ease pain and tension (Bye bye, sore calves)
👉 Reduce recovery time (More running=less sulking at home)
👉 Loosen tight muscles (Hello, mobility)
Use it for a few minutes a day and feel the difference: less downtime, fewer injuries, and a body that actually wants to run with you—not against you.