Our Journey

It’s mad for us to think that an idea we had on a train in Sri Lanka and scribbled onto a napkin in a bar in Vietnam ended up helping hundreds of people around the world with their back pain.

Watch the interview with Gary, the founder or read our story below.

How the Yoback Came To Life

Gary and AhYoung were on a super crowded train ride in Sri Lanka. Gary, who's had suffered
from back pain for almost 20 years, had to stand the whole six hours. AhYoung got to sit, but Gary was in a lot of pain. He wished he had one of his numerous tools from home to help stretch his sore back, but all of them were too big to travel with.

When they got home, Gary had a great idea! They could make a small, light collapsible wheel that could be taken anywhere. That's how they came up with Yoback, a little tool to help people with bad backs like Gary.

Creating Yoback wasn't easy, though. Their first model was too heavy and broke easily. They hired 2 different manufacturers to make it, but that didn't work out either. They kept trying, though, and after three years and 12 different versions, they finally got it right.

They started a fundraising campaign on a website called Kickstarter and got support from 334 people in 21 different countries, raising over £22,000 ($30,000) from their initial goal of £3,000 ($5,000).

Yoback was shipped to it’s backers in June 2022, and since then it has helped over 500 people around the world. Gary and AhYoung aren't a big company, but they've worked hard to make and sell Yoback. Even Gary's chiropractor thinks it's great and sells it in his clinic!

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What Does Eastnole Mean?


Eastnole is a fusion of two powerful concepts: the direction of the sunrise and the beauty of the sunset, encapsulated in the Korean term "nole" (노을).

Our name represents a commitment to being with you every step of the way, from the dawn of each new day to the warm and colorful close of each evening.

At Eastnole, we strive to embody the courage and warmth that these natural wonders inspire, always pushing forward and embracing the beauty that surrounds us.

Our Mission

Our mission is to empower you to become the master of your own well-being, guiding you on a journey of self-care, rejuvenation, and high-quality longevity through innovative easy to use products.

Our flagship product, the Yoback is just the start of the journey, so stay along for the ride!

Our Values

We are passionate about helping people reach their potential through increased mobility and flexibility, reducing the aches and pains of daily life.

With that in mind, our values are:

Innovation: We value creativity and originality in our products and solutions, always striving to find new and better ways to help our customers relax and unwind.

Quality: We prioritise excellence in every aspect of our business, from the materials we use to the customer service we provide, ensuring that our customers always have the best possible experience.

Accessibility: We believe that everyone deserves access to effective at-home relaxation solutions, regardless of age, body type, or health level.

Sustainability: We are committed to reducing our environmental impact and promoting sustainable practices in our manufacturing, shipping, and packaging, to create a more sustainable future for our customers and the planet.

Empowerment: We believe that relaxation and self-care are essential to well-being. We strive to empower our customers to take charge of their health and happiness by providing them with the tools they need to reach their potential.

  • Gary Watts - Founder

    Gary is a PE teacher who has suffered from back pain for over 20 years, the Yoback was his idea as a way to cure his own back pain when out of the house. His Yoback should have it's own passport after travelling to 6 different countries with him.

  • Ah Young Kim - CEO

    AhYoung's the brains and beauty behind the operation. She has experience in sales through various Kickstarter projects such as Peak Design, Nomatic and more. She's also an awesome yogi and 200 hr RYT yoga teacher.

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